Affiliate Program

Join the 21 Grand affiliate programme and grow with a straightforward partnership built for publishers, streamers, affiliates and marketing partners targeting the United Kingdom. We work with content creators and operators who drive relevant traffic, and we provide the commercial tools and campaign support you need to convert and retain players in a compliant, professional way.

Programme purpose

Our affiliate programme is designed to build long-term, measurable customer acquisition. We focus on sustainable growth rather than short-term spikes, helping partners monetise audiences through clear commercial models and transparent reporting. We welcome a wide variety of partners, from comparison sites and social channels to live-streamers and paid-media specialists.

Partnership benefits

Partners receive flexible promotional assets, timely reporting and hands-on account support. We offer a responsive partner management team that helps optimise creative, landing pages and player journeys. Localisation for UK audiences, tailored creatives and performance advice are available to deliver better conversion and customer value.

Commission and payment model

We operate flexible commission models to suit different traffic types, including revenue-share, CPA and hybrid arrangements. Specific commission agreements are negotiated individually so they match your traffic quality and compliance standards. Payments are processed on a regular cycle and subject to standard verification checks; detailed payment terms are provided in the partner agreement.

Tracking and reporting

Our tracking is fully transparent and built for performance optimisation. Partners get access to a secure dashboard with conversion reports, player activity and settlement data. We use industry-standard tracking and provide clear attribution reporting so you can analyse channels, creatives and referral performance without guesswork.

Marketing tools and support

We supply a library of creative assets, flexible deep links and campaign-ready landing pages. Creative packs include banners, HTML5 assets and suggested copy lines tailored to UK audiences. Your affiliate manager can also arrange co-branded materials and periodic promotional packs to keep content fresh and aligned with seasonal demand.

Long-term cooperation

We aim to build stable, mutually profitable relationships. Regular performance reviews, A/B testing support and joint planning mean we optimise campaigns together over time. We expect partners to follow local rules and good-practice promotional standards. If you are ready to scale, contact our affiliate team and we will discuss a plan that fits your audience and compliance needs for promoting 21Grand.